The main purpose of the brand name is that, the product will be known to each and everybody. A business needs to invest time and resources in order to build a powerful brand.
As a result, the company will soon strengthen itself even in an unstable market, while the brand will move to generate profit. Once you have a mission, vision, values and customer personas you'll need to create a map to show how you'll reach your destination - and to show your customers the way forward too. This is where your brand strategy is translated into a visual brand. For more details about the tips read on this blog post https://qubstudio.com/blog/a-practical-guide-to-building-a-brand-strategy/.I've found it very interesting, so hopefully it will be helpful for you as well.