Many believe that the core of brand strategy is positioning but is that the only purpose of it?

The main purpose of the brand name is that, the product will be known to each and everybody. A business needs to invest time and resources in order to build a powerful brand.
As a result, the company will soon strengthen itself even in an unstable market, while the brand will move to generate profit. Once you have a mission, vision, values and customer personas you'll need to create a map to show how you'll reach your destination - and to show your customers the way forward too. This is where your brand strategy is translated into a visual brand. For more details about the tips read on this blog post https://qubstudio.com/blog/a-practical-guide-to-building-a-brand-strategy/.I've found it very interesting, so hopefully it will be helpful for you as well.