August 22, 2025 2:29 AM EDT
I run a small floral business and have been dabbling in boosting posts on Instagram around Valentine’s Day and Mother’s Day. It’s August now, and things are quieter, so I want to plan better for spring weddings. The problem is, I don’t know what numbers to watch likes, follows, actual calls? If I hire someone for social media marketing, how do I know if it’s really working or just “looking busy” online?