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Branded Spaces 101 in the forum
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November 8, 2022 9:12 AM EST
Here are some tips to keep in mind as you consider branding your space:
- Define How Your Brand Will Look in the Workplace
As you begin working on your branded space, it’s important to determine what type of message or emotion you want your interior space to convey. When people enter, are you looking to establish a mood that’s creative, energetic, and full of excitement? Or does your brand align more with a sleek, calm, sophisticated vibe?
- Consider Your Branding Sign Placement Options
You can begin implementing your brand in the workplace by looking at your existing real estate. Blank walls, muted windows, and flooring can be transformed into creative expressions of your brand. Take inventory of the spaces available to you— along with their size, lighting, and existing design elements— for implementing your branding and company signage.
- Bring Your Branded Spaces to Life with Impressive Signage
Now that you know where you plan to integrate your branding in the workplace, it’s time to consider how you can inject life into those spaces. Lobby logo signs, company timelines and graphics, wall murals, and window graphics are just a few of the many branding sign options available. You could even start small with a basic branding project, such as vinyl door signs.
- Focus on Cohesion and Unity Among Your Workspaces
The key to ensuring your design for branded spaces is effective, is consistency. Alignment between your space and your brand strategy is important to ensure you’ve captured the correct colors, fonts, and logos in your workplace. So, too, is a consistent approach throughout your facility. This cohesion is what will create the most powerful impact when people enter and boost your brand recall effectively.
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