I run a small floral business and have been dabbling in boosting posts on Instagram around Valentine’s Day and Mother’s Day. It’s August now, and things are quieter, so I want to plan better for spring weddings. The problem is, I don’t know what numbers to watch likes, follows, actual calls? If I hire someone for social media marketing, how do I know if it’s really working or just “looking busy” online?
I was in the same boat not long ago. I run a small business and at first I was just looking at likes and followers, but honestly that didn’t tell me much about whether people were actually booking. What helped was tracking things like enquiries, phone calls and actual sales that came through from posts. It gave me a clearer picture of what was working instead of just looking busy online. If you’re trying to figure out the best social media marketing for local businesses, I found Warren Digital pretty handy to get my head around what to measure. They explain things in plain English which made it a lot less confusing.