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So what's it about Marketing Automation that creates it a buzzword today?
In today’s fast-paced world, marketers don't prefer spending time on repetitive mundane tasks. Automation can streamline marketing processes.
It can lookout of the highest priorities of marketers today. Therefore, businesses got to leverage it for reducing direct human intervention and save time.
If this is often the necessity of the hour for your business, then you'll find all about small business marketing automation right here.
What is Marketing Automation?
We start our go after the simplest marketing automation by exploring what it really is.
Marketing automation refers to using software tools to refine the marketing workflow. Simply put, it makes tasks easier for you. It does so by
Automating repetitive tasks like emails, website actions
Scheduling social media posts.
Measuring the effectiveness of selling processes. This results in higher operational efficiency. This helps to grow your revenue also .
Marketing automation has emerged together of the key trends in B2C businesses. Today, marketers realize the importance of and therefore the need for automation.
Hence, investments in marketing automation strategies have increased over the previous couple of years.
According to statistics, the automation software market will grow at a pace of 8.55%. it's expected to succeed in a market capitalisation of around $5.5 billion by 2019.
Emailmonday found that quite 51% of companies are using automation strategies. It also found that 58% of B2B companies are getting to use it.
So, you'll imagine the rising need for automation for little businesses.
How can Marketing Automation help your business?
Increase in Productivity
Around 74% of marketers feel that automation saves time. This results in optimization of productivity.
Generation of revenue
Other important benefits of automation include Increase in revenue and conversion of leads.
Around 90% of companies using these tools feel that it's been beneficial for his or her business.
Furthermore, B2C marketers using these strategies have seen conversion rates as high as 50%.
Customer Retention
Among B2B marketers, around 69% use this to urge new clients. Also, 50% of marketers use it for retaining them.
It can provide important insights into their behavior and predict their needs.
Tracking and Measuring
Data and reports assist you to work out the success rate of campaigns.
Based on these insights, you'll then take the required actions.
Businesses using these tools can track their content marketing strategies 3 times better than those that don’t use any tracking or measuring.
How will this automation help me grow my business?
Both B2B and B2C marketing automation has manifold benefits, regardless of the dimensions of a corporation . Though we've already discussed intimately the benefits of using automation, we might wish to reiterate some points.
Saves time by streamlining lengthy processes like building a campaign, choosing the simplest schedule, and comparing split test results, etc.
Better lead nurturing by using existing customer information and analyzing lead patterns
Better customer experience by providing them a customized experience. Customized content always helps in customer satisfaction, sales, and customer retention.
Helps to optimize your sales and marketing teams. This helps to free resources for important tasks like promotion, new lead generation, etc. this may also enable you to expand without hiring a replacement workforce.
More efficient and effective workflows to make sure better coordination and flow of relevant information.