ESTÉE Lauder is the exclusive brand partner of Decentraland’s Metaverse Fashion Week and plans to unveil its first non-fungible token (NFT) during the event.

The NFT is inspired by its product, Advanced Night Repair.

The brand has plans to give away up to 10,000 NFT's from March 24-27.

Users’ avatars in the metaverse  will be able to go inside the product’s brown apothecary bottle to receive the wearable NFT, giving them a “glowing, radiant look”.