Digital marketing refers to the practice of promoting products, services, or brands through digital channels, such as search engines, social media, email, websites, mobile apps, and other digital platforms. It is a broad term that encompasses various strategies and tactics used to reach and engage with customers online, including:

. Search engine optimization (SEO)
. Pay-per-click (PPC) advertising
. Social media marketing
. Content marketing
. Email marketing
. Affiliate marketing
. Influencer marketing