Key features of a Beni Mrirt rug include its dense, soft, high-pile wool, often hand-knotted with geometric, abstract, or linear designs. These rugs are known for their sophistication and luxurious, modern feel, created by using premium, locally sourced wool from the Middle Atlas region of Morocco.

Design and aesthetic

• Geometric patterns: Often feature bold, minimalist, or asymmetric linear patterns.
• High-contrast: Typically has a high-contrast color scheme, such as black and white, or a more traditional mix with colors like red and green.
• Modern and contemporary: The minimalist and high-contrast designs make them suitable for modern interiors.
• Timeless appeal: The design blends traditional craftsmanship with contemporary aesthetics, creating a classic and timeless piece. 

Craftsmanship and materials

• Material: Made from high-quality, locally sourced sheep's wool, sometimes a mix of thick and fine strands.
• Knotting: Hand-knotted with dense double knots, resulting in a plush, thick, and luxurious feel.
• Traditional techniques: Crafted using centuries-old Berber weaving traditions from the Mrirt region in the Middle Atlas. 

Texture and feel

• Soft and silky: The high-quality wool and special washing process give the rugs a soft and silky texture.
• Thick and plush: The high pile and dense knotting create a luxurious, thick, and warm feel.