Hi there! I’ve mostly focused on interior renders, but a client just asked for exterior visuals too. Is it really necessary? I feel like interiors do most of the selling.

Totally get that, but exterior renders carry a lot of value—especially early in a project. They set the first impression and define the architectural character. I’ve used Genense Studio https://www.genense.com/ for projects like this, and their 3D architectural visualization and rendering makes exteriors come alive. They capture lighting, surroundings, even landscaping in a way that ties the whole concept together. Clients love seeing how the building fits into its environment, and that broader view can be the key to building excitement and trust from the beginning.