Voice Search, what is it? It’s a kind of speech recognition technology that enables individuals to use their voice to find things, as opposed to typing

 

a problem into an internet search engine like Google or even Bing. However, more importantly, it’s due to our computers. TVs have functionality that is voice-activated behavior that’s growing by leaps and bounds, and individuals love using it. Now, a new technology, something known speakers that were as smart and also smart hubs, is changing.

However, what’s that have to do with promotion? Well, besides using our allies to assess the weather, play music, or even to do things like turn on the lights, we’re also using it to come across businesses, to search, and to get tips. And that is where marketers need to take heed. There are specific techniques required to produce your business stick out in the world of voice search.

Voice Search is being used by 44% of adults and 55% of teens daily. Fifty-eight percent of consumers have used Voice Search to locate information within the last year. Over a million voice searches per month happened in 2018. 46% of Voice 46 users search for business daily. 27% see the website of the company after running a voice investigation. 76% of residence speaker users that are smart run local searches at least one time every week, together with 53% performing hunts. 50% of all searches might be voice searches.

 If I haven’t obtained your attention yet, think of that idea. That I can speak 100 to 150 words a moment, although on a great day, on the common, I will type 38 to 40 words per moment, and that users are embracing Voice Search thoroughly. You can certainly do it quicker; you can get replies to read back to you personally, you can get it done hands-free. There are so many reasons that this behavior is becoming adopted, and we need to take care, as marketers only.

SEO STRATEGY TO OPTIMIZE FOR VOICE SEARCH:

1. Google My Business
   
   One of the most significant local considerations for voice search is your Google My Business profile. And if you think about it, people get instructions, the state to find something near me personally, or some landmark all of these local signs Will Need to go into your Google My Business page so that you can show up for voice searches Your Google My Business is your regional foundation. Make sure that you claim it. Get address, your name, and phone
   
   

number right. Create your category right, create the description of your business, but all that information inside the hours, your ability for someone to call you personally, and even think about adding the text option. And don’t forget about those reviews, you have to possess to appear in voice search. Therefore your Google My Business profile can be a consideration when that local person goes out there searching for a business.

2. Speed Up Your Website

Why is this vital search? It’s because voice search users are looking to get in front of hardcore marketers. Google has officially announced that its “website speed update,” which empowers page rank in search ranking, is currently rolling out to most of the users worldwide. The period it takes to load the mobile page is 5-10 seconds. The best time should’ve been under 3 seconds. If you’re not ranking well on search as a result of rate issues, then it may affect your voice search chances.

3. Schema Markup

 Using structured schema data markup gives voice search apparatus more information regarding your site and its articles. Schema allows you to clarify precisely what the data in your site means, making it more comfortable for the search engines to comprehend and analyze these articles on your site accurately.

4. Content Strategy: Focus on Questions and Answer

People are currently engaging with their speakers as though they were individuals. Hence, the way in that they conduct voice searches too differs. They do not merely say keywords. They ask questions. Focus on using conversational, long-tail keywords and key phrases in your content as this can help you better answer natural language questions.

Today, voice search is broadly used, and its prevalence will inevitably arise in the upcoming years. Hence, focusing on your web site’s voice search engine optimization will significantly enhance the visibility of your content.

WHY IS VOICE SEARCH GROWING SO QUICKLY?

There are 3 main drivers behind this trend…

1st, searching with your voice is 3.7x faster than typing.

Faster searches=faster answers. So it’s no surprise that more people are using their voice instead of a keyboard.

2nd, voice is perfect for mobile searches. In fact, nearly 60% of mobile searchers use voice search at least “some of the time”

Finally, the voice search is more convenient. That’s probably why more than half of respondents in one survey stated they use voice search so they “don’t have to type”.

Typing “how tall is the tallest building in the world” on an iPhone is a huge pain. But saying the same phrase out loud is an absolute breeze.

To summarize:

It’s clear that voice search isn’t just hype. It’s a legit trend.

And it’s a trend that’s already affecting SEO.

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This post was edited by Walstar Technologies at January 27, 2020 8:29 AM EST

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