The pay-TV service, which has won plaudits for its presentation of the sport, faced sustained pressure in recent weeks over low viewing figures for World Cup matches. England’s hosting of the tournament had been heralded as a great chance for the sport to create a new generation of fans.
Cricket’s return to free-to-air television was then hampered by its clash with both Wimbledon and the Formula One British Grand Prix. Channel 4 was forced to move its live cricket coverage to More 4 for much of the afternoon to make way for the motor racing, losing a substantial number of viewers in the process.
The BBC’s parallel coverage of the Wimbledon men’s singles final between Roger Federer and Novak Djokovic attracted a peak audience of 9.6 million and an average of 6 million on BBC One, beating England’s victory in the cricket on both metrics. The official viewing figures, provided by overnight, do not include people watching online streams of the match or those watching in pubs or other public spaces. The England and Wales Cricket Board pointed out that while the majority of international matches would remain on Sky, from next year the BBC has the rights to show two live men’s Twenty matches a year.
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