In the sales industry the term "lead" is used to refer to information about a prospective buyer. A lead usually includes contact information or some other form of identifiable information for a business or individual that is known to be in the market for a particular product or service.

Online services that offer merchant account start a payment processing company quotes collect information from people and businesses looking for credit card processing and they sell it to merchant service providers. For most quoting services this is as far as their involvement goes, but as I'll explain in the next section, one newcomer to the market has taken things a bit further.

Where to get quotes and what to expect At the time of this writing, merchant account quote web sites operate using one of two business models to shape their service offering. Each type of service has its pros and cons - it's up to you to decide which type best fits your needs.

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