The company has a community-focused approach to marketing. The company promotes its products through a community of YouTube and Instagram influencers. It has also partnered with various athletes and fitness enthusiasts to promote its products. The Instagram page of the company is home to the brand's community of athletes. As a result, it attracts a large number of followers and views. The fitness-focused website is an integral part of its overall business strategy.
The company's cult-like following stems from its focus on exclusive products. Its ad campaign using social media was successful because it understood the gym-goers' needs and lifestyle. It also has a large social media presence and a partnership with celebrity trainers. In fact, the social media presence of the company is so impressive that its founder, Ben Francis, a 19-year-old college student, is quoted in a recent article as citing this as the best example of Facebook advertising.
