When you yourself have been given the responsibility of marketing your organization's products and/or services at a trade show, and you're a novice at the task, it might not take long before you feel overwhelmed by the prospect VIPBox. Where in case you go? What type of events in case you attend? You will find so many various kinds of marketing events on the market, how do you decide which type is right for you personally and your organization? To answer that question, it's necessary to ensure you realize the difference between, let's say a table top expo, an international trade show, and the others that fall somewhere in between the two.
So, let's go through the various kinds of shows out there. The least expensive show may be the table top expo since these tend to be very local in nature. Often sponsored by a community organization or chamber of commerce, it's possible to exhibit at a table top expo for some hundred dollars. You won't get yourself a targeted audience for your organization at one of these expos, however you will gain additional exposure on the list of members of the chamber or the association sponsoring the event. Additionally, these table top expos in many cases are organized around an academic seminar or round-table discussion. If the seminar fits your organization, and if you have the ability to become part of the seminar or discussion, you could see increased interest in your organization consequently of your participation in the seminar.
The next step up from the table top expo may be the regional show. These shows are budget-conscious, smaller versions of national trade shows. Regional shows in many cases are part a nationwide tour. Although a lot of regional trade shows will offer seminars, hardly any of these will offer networking events. If seminars are important to your organization, regional trade shows might be right for you. But, if you're looking for some networking opportunities, these regional shows are not likely an excellent fit. You will find that the attendee net stretches farther out than it will for a table top expo, but many attendees at a regional trade show is going to be within driving distance of the event.
It is possible to exhibit at a trade show and never leave the office. Virtual (online) shows are becoming more popular, while they lack the personal interaction so prevalent in traditional trade shows that they can likely never replace the "real thing." On the designated show date, an interactive venue opens up online and attendees click on the areas they're interested in seeing. Exhibitors receive alerts when an attendee "enters" their booths, and, through online chat sessions, the exhibitor and the attendee can share information.
If you should be buying multitude of activities and business-to-business opportunities, then you definitely are probably in the market for a national trade show. Organizations from around the world go these events to participate and exhibit their products and services. At national shows you will find many educational seminars and networking events, presentations of industry awards, and keynote speeches given by business leaders, celebrities and comedians.
For businesses looking to expand away from U.S., an international trade show is a feasible marketing option. Deciding to go to an international show is more about building relationships with other businesses or organizations that can assist you to grow because area than it is all about individual sales. If you should be looking for assistance with regional distribution or marketing in another country, then attending an international trade show because area will be a good first step.
As you will see, there are a number of various kinds of trade shows out there. We've really only begun to scratch the top in regards to what makes each distinctive from the other, but at the very least you've got a kick off point for your search.
Charles Dugan may be the proud owner of American Image Displays, a 25 yr old family owned trade show supplies company. American Image prides itself on providing trade show displays & graphics that will help GRAB your customer's attention- delivered faster than anyone else. If we miss a scheduled delivery date, we'll offer you a FREE retractable banner stand with your custom graphic.