We've all heard the word, "Fifteen minutes of fame!" and the likelihood of achieving that's never been more prevalent than in this age of the net, reality shows and social media. Even twenty-five years ago you needed to be a new toddler falling deep into an abandoned well to attain the status of a national celebrity, but nowadays all it takes is a well placed Twitter, misquoted Facebook post or exposure by way of a viral video.
Following Osama Bin Laden's death, fingers were flying as posts and tweets were generated within microseconds of the news hitting the airwaves Picuki. One Tweet attributed a stand against wishing our enemy death to Martin Luther King, Jr. Through supersonic research and the quest for the origin of the ill stated quote, it was revealed the quote was either an error or a scam. Even the origin and motivation of the misquote became a concern and the reality has not yet been discovered. Through all of it, the underlying burning question for social media marketing considerations delivered to the forefront a more interesting issue, the psychology of social media marketing postings.
What is it that motivates the flittering tweet in a person's mind or that scandalous Facebook post that's people wondering what's the story involving the lines? In dealing with social media marketing, it's a really critical topic to take into account, specifically for businesses. Taking a look at the two kinds of social media marketing avenues, personal and business, may offer a tad bit more perspective and remind us to produce guidelines when creating social media marketing plans for business.
The psychology of personal social media marketing postings is often as varied as individuals typing on the keyboard and not easily interpretable as many individuals may not reveal their true emotions, feelings or personality through their social profiles. A current survey of college aged women found many reasons for daily posts had truly to do with real social events or hook-ups with a love interest. Women stated they intentionally posted where these were going, pictures of themselves looking incredible, or information about just how much fun these were having, knowing a man these were enthusiastic about will be seeing the post flying across the news feed. Twitter is more effective when connected to Facebook and the constant stream of Tweets is unavoidable and sometimes downright annoying.
Feamales in this college demographic also begin to see the social media marketing forum as exactly that, social. Many posts and pictures are splattered through the internet with out a care or concern for the future, even though you will find certain courses where professors may caution that once posted, you can be toasted in the future. One scholar recently commented, "She'd better start saving her money to pay Google to delete her existence when she began her career search." The situation with that's once public, the picture or comment could be copied and saved even if it's deleted at some point in time. And while the cross-dressing Halloween outfit might have been the hit of the kegger, it probably won't produce a great political statement during an election should that be the direction taken after college. Long gone are the occasions of, "I didn't inhale," chances are there could be a You Tube video proving otherwise.
The other dilemma within social media marketing is the same concept we still see in email messaging, the circulation of false stories and viruses with the intent of causing harm and destruction. What motivates anyone to intentionally dream up a terrible tale of cancer or death to cause individuals to click open the file and have their hard drive attacked? Could it be the actual fact victims are unseen so there's less sympathy or none at all? Or, could it be the satisfaction of knowing they'd the single-handed power to ruin the full time and energy of masses of people? Or, are they only looking for some fake sense of grabbing their fifteen minutes of fame anonymously knowing anything besides halting the us government systems will not likely create a law officer knocking on the door? Whatever the motivating pathology, the certain thing is these malcontents can judge, measure and watch their destruction from the comfort of these bedroom knowing the discomfort they've imposed.
Fortunately, the great majority of users of social media marketing for personal fun aren't there for ill intent. From a perspective of somebody who watches a huge selection of Facebook posts, tweets, tumbles and stumbles, nearly all users appear to possess one general theme: to touch base and touch friends, to change lives in a life, to share a piece of themselves and to market their beliefs and causes. Finding people who were once an important part of these life years ago, rekindling relationships with friends and family, residing in touch across miles and being virtual voyeurs with permission to do this and lacking to feel creepy about any of it, are typical reasons in making connections. Satisfying that nosey neighbor craving to know what other folks are doing can be never to be overlooked.
After active users, there are numerous kinds of "friends" beginning with people who simply do not care about what their friends are posting, never liking or acknowledging the existence of someone else, instead simply promoting their very own agenda. The quiet friends will be the mere observers who never post, but read about everybody else, keeping their comments private and between good friends and family only. And the absolute most curious partaker in social media marketing is the friend who never post and whose wall is power down, they rarely join and do not know changes to Facebook are now being made constantly and have merely a vague notion of Twitter but know they don't want any part of it. They're the people who at a weak moment in time caved to peer pressure and created a Facebook page and have now probably forgotten the password to be able to delete it.
The personal drive of users appears to be for the absolute most part, among validation of existence. To feel life is moving and happening when the reality might be sheer boredom has set in. To feel element of some sort of that's constantly evolving and growing. To believe that which you believe, say or want is important at the very least to the a huge selection of names found on the friend list. It allows a little momentary narcissism and obtaining a little bit of attention on a grander scale than life without social media marketing allows. It's an ego boost and a wholesome expansion of our world that brings knowledge and conversation. However, one misquote on a fabulous and controversial subject can throw you smack in the middle of a feeding frenzy of social media marketing carnivores. So, caution should be taken when reposting or firing off a hateful or pointed post. But, the beauty of social media marketing is the likelihood of becoming the subject of a scandal is rare and still leaves us in a position to throw around the fifteen minutes of fame cliche. Unless, you're a corporation or business, then a game and the rules change.
With regard to the psychology of business participation in social media marketing, it's important to understand the factors that drive our personal usage of social media marketing must be used backwards when it comes to promoting business. The personality of an individual becomes insignificant as a speech for the organization is the sole sound that needs to be heard. The prejudice, thoughts and beliefs of the individual in control of the tweets and posts, must be stifled and what become politically correct at least if the advertisement is hitting leading page of the local paper. Public profiles should be in accordance with company policies and standards, adhering to a formula or plan to market and encourage business without offending and designed to attain the purpose of social media marketing which will be business and income generation. The personalities of customers, followers and fans dominate and become the target. The importance of the psychology of the readers of the content is what should be of paramount consideration to produce a successful marketing strategy and plan. One misplaced quote, one offending post or tacky tweet may have a snowball effect to the bottom-line. Caution and care must be taken when creating the personality of the organization to be put on the internet forever. Leaving the fate of such an important representation should be taken seriously and not put in to the hands of the cashier in front desk mainly because she's alone with a Facebook page.
As you can see the psychology of social media marketing is accountable for the existence of social media marketing and has got the potential to destroy someone in the blink of a watch or promote fame at the speed of light. It's an important consideration for all players, on all levels, to correctly utilize and protect yourself when in the playing field of the social media marketing arena. It's some sort of that grows as fast as keystrokes could be laid down and share buttons clicked and the results are far reaching with negative news flowing faster than uncontroversial tidbits. The only real comfort in knowing that will you produce a personal misstep is, fifteen minutes is a relatively short timeframe in which to weather a storm and should the ill-placed Tweet cause a downfall of a company, it may always post the offending social media marketing manager has been fired, retract the misquote, delete the upset followers and seek out new fans. Just don't forget to accomplish damage control and respond to all of the negative comments certain to be floating around on the internet. Yes, that's another topic entirely.