You will have to have now been living under a rock not to own found out about the "New Media" or "Social Media" and just how many businesses are applying this platform to advertise their products and services online. Listed below are 7 of the main concepts to understand to be sure this platform works for you personally and your business?
Just so we're for a passing fancy page, listed here is my definition of Social Media Goth Egg. Social Media is any online platform where people can have conversations and create relationships with other people. Social Media Marketing is once you leverage those relationships to advertise your products and service.
Concept #1 Connection - The social support systems are built for this concept so it's extremely important you obtain this first for success. You begin by connecting with your friends, family and people in your target market. Then you connect using their friends and family. Before you know it, just a few connections become many.
Concept #2 Conversation - Among the main what to remember on the social support systems is you can't start out with the end (sales). It's like likely to a cocktail party. Could you go to a party, meet someone new and right away launch right into a sales presentation? Of course not. You would first get to learn one another this is exactly what social networking allow you to do online. You start out with conversation and you learn what your friend needs and how you can help them.
Concept #3 Create Relationships - As you have these conversations online you begin to access know each other. This leads to an improved understanding about what your friends need and what they like to do. You learn how you are able to help them. As all great relationships it should be less about you and more about them.
Concept #4 Content - The old saying on the Social Networks is CONTENT is king! Your goal is to provide useful, relevant, free content to all or any your friends for them to get a feel for what you do and how you can help them. Don't be worried about offering a lot of because strangely, the more you provide the more you will get in return. It's an enormous paradigm shift from the standard marketing model however it does work.
Concept #5 Community Building - Your community is the core band of like minder individuals. They more time you may spend on the social support systems the bigger that community will become. It starts slow but as your community grows the faster you will grow your connections because you have use of an ever growing pool of people. As an example, if you start with 10 friends and all of them have 10 friends afterward you have use of 100 people. Once you become friends with the individuals afterward you can relate genuinely to each of their 10 friends and it just continues and on in a geometric progression. Now not everyone of their friends can be your friends but the bigger the pool of choices the more chance you have to cultivate the amount of people you have relationships with.
Concept #6 Caring- As humans all of us hunger for other humans to connect with. It's just constructed into our DNA. Because our jobs and family commitments isolate us a whole lot of times, it becomes harder and harder to locate and create connections. Our online communities can help fill that void. Probably the most successful communities are the ones where people truly care about one another and actually try to simply help each other. Whenever you give of yourself you really open yourself around receive more in return and that is where Social media marketing shines! It's the perfect platform for giving to others.
Concept #7 Clients - Studies show that individuals prefer to complete business with other people they know like and trust. After you grasp all the prior concepts the next logical step is for your friends to complete business with you. The cool part about that is you truly don't have to "sell" your products and services. Those people who need what you are available come to you presold. As a result of everything you have given them for free online.