Why You Don't Want Your Google Ads to Be in First Place

• Posted by jennifer calderon March 1, 2023 Filed in Other #google ads  114 views
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  With all the talk about getting to the top of the search engines and landing #1, the assumption is that you just want the same thing for your AdWords campaign, right?

   

  It seems logical that you would want your ad to show up every time someone searches for the keywords, but I'll tell you why you wouldn't want to be a leader with AdWords.

   

  Pay Per Click Marketing Tips: Why You Won't Want To Be First

   

  Unless you have an unlimited budget, it doesn't matter who clicks on your ads. But for most, it makes a difference, so first place isn't where you want to be. This also applies to second and third place. Why?

   

  The average Internet user will click on the first and second digits just because they appear first. You want to be in a place where the visitor has already determined that's the right keyword and is looking for something specific like your product or service.

   

  Some say you're fine as long as you're on the first page. But let's face it, after 10th place people usually click the page away or go all the way down and click on page two just to see what's there. And they certainly aren't paying much attention to the ads on the site at this point. Most people just look at this randomly.

   

  So the lesson here is that if you want to reach a more targeted group of prospects, you want to be listed in third place or even lower - all the way down to the fifth or sixth place. This weeds out the curious, but still gets seen by those who are more focused (and interested in buying) in their search.

   

  Pay Per Click Marketing Wisdom: Why You Don't Have To Compete for So Much

   

  There's this mindset that you have to compete with the high rollers for the big keywords. But remember that there are other options; There is an alternative way of thinking.

   

  Millions of keywords are searched every day. Of course, if your niche is internet marketing, the keyword “internet marketing” will be expensive. However, if you think of other words that might be even more closely related to your niche, you can find some inexpensive keywords that you don't have to compete for and still get your ads showing frequently.

   

  Take the time to test and optimize your campaigns and make adjustments as needed. This can save you time, money and perhaps more importantly - a few sleepless nights worrying about your PPC advertising campaign.

   

  To know more here: https://webspotagency.com/