The store under discussion is located at Georgetown, Washington DC. It belongs to the collection of shops hence its name is Shops at Georgetown Park. I spent about one hour in this shop and got a chance to observe a customer who had come to buy some clothes. The customer was a young lady who, judging by her conversation with a shop attendant, wanted to buy a dress for her friend’s birthday party.
The lady walked into the store and immediately went to the clothes section. Such non-verbal behavior showed that she knew what she wanted. The woman looked very happy, which could be seen from her radiating face. Her gait was confident and she was oblivious of the surrounding. The lady started selecting a few clothes that were brightly colored. Anyone observing from a distance could see that she was selecting clothes for a special event. She continued selecting but quickly got tired. Then she passed many rows with various clothes probably looking for an ideal dress.
Another type of non-verbal behavior was demonstrated by the woman when she looked confused after some time. Therefore, she waived to one of the attendants and started inquiring something I did not quite catch. Further, I saw them moving to different stacks of clothing. They ended up at the place where the lady started. They talked for some time, and then she picked three dresses she had noticed immediately she got into the store. At that point, the woman started inspecting the price tags. It was the first time she paid attention to prices in the store. The lady looked at the three dresses again and picked the brightly colored dress she had first selected. Then the customer headed for the counter. The attendant followed her.
When the lady failed to find the dress of choice and seemed confused, she called the store attendant and started conversing with her. Such example of verbal behavior shows how people are connected to each other. It should be mentioned that people usually try to deal with any problems through speech. Therefore, this lady used verbal communication to make the store attendant help her deal with her problem. The store attendant also used speech to appeal and respond to the needs of the customer. As such, this proves that the center of human interaction is speech (verbal communication).
The customer also used speech in order to feel reassured. When she goes to the counter to pay, she asks the cashier whether the dress fits for her friend’s birthday party. The cashier responded affirmatively, and the customer seemed very happy. This shows that reassurance makes the customer feel good about having bought the dress. As she was paying, she kept chatting with the cashier about how expensive things have become. The cashier told her that the dresses were not expensive and that they have maintained their prices for a very long time. The cashier also told the woman that the dress she had selected was of a very high quality and that she made a nice choice.
When the customer was getting out of the store, she started humming a simple Happy Birthday song. This verbal behavior showed that she was ready to attend her friend’s birthday party. Besides, it showed that the woman had accomplished the task to find the most suitable dress in the store. Finally, her humming makes the observers realize that the visit to the store was successful.
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