What is a brand book and why is it needed?

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  Posted by Mila Eremia January 26, 2023 - Filed in Business - 478 views
  

  It is convenient when information about the brand is collected together and structured. Otherwise, it may happen that it is only on separate carriers. Or the most valuable thing in general is in the head of a specialist who suddenly decided to go to competitors. And the hard work will have to be restored from scratch. Therefore, the brand simply needs a brand book. 

  Brand book: what are the features

  In a nutshell, this is a brand book, a kind of encyclopedia. Everything related to it is systematized and shown in it: essence and history, mission and values, philosophy and much more.

  The document can be several pages or a large Talmud, depending on the availability of information and the wishes of the customer. Designed for internal use only. Some sections may generally be a corporate secret, and therefore closed to some employees. If you are interested in instant criminal background check, follow the link to find out more.

  book structure

  There is no uniform form and design rules, so the development of a brand book is individual for each company. But several parts can be singled out.

  Ideological

  It contains basic information about the brand. This is a type of activity, graphic elements, mission, uniqueness, legend, history, philosophy and values, features of corporate culture.

  Visually

  The largest in volume. It includes:

  • guideline Rules and standards regarding the use of corporate style elements. Contains all information about the logo (logobook), fonts, colors, styles, secondary elements and unacceptable techniques;
  • peculiarities of text design. Naming,  slogan , stylistics of texts, design of blogs, business documentation, newsletters, etc.;
  • peculiarities of illustrative design: requirements for photos, illustrations, graphic objects;
  • rules for creating image and souvenir products (diaries, business cards, badges, pens, stickers, passes, etc.). Here are their layouts, specified requirements, possible options;
  • rules for creating outdoor advertising and POS materials (pointers, billboards, signs, plates, mobile phones, etc.). There are also examples of layouts, features and additional requirements;
  • specifics of positioning on the Internet (site, social networks, promotion on third-party platforms);
  • features of the interior and exterior of offices and/or points of sale;
  • features of registration of motor vehicles;
  • the appearance of employees and their uniform (business or work);
  • packaging and labels (also with layouts, examples, requirements).

  Strategic

  A detailed guide to development and promotion, advertising companies and sites, PR events. To learn more about real estate, follow the link.

  Legal

  Regulates all legal aspects, in particular regarding copyright and related intellectual property rights of brand components.