Successful marketing requires meaningful attention to the real needs of the customer.
It is generally considered that working with a mass consumer is different from working with corporate clients. However, research shows that salespeople in both of these sectors share common principles for success.
The study involved 170 salespeople working in the mass and corporate sectors. A total of 84 different strategic and tactical sales methods were studied. All respondents indicated that the following methods are the most important for success:
Watch. Watch and listen.
Ask to find out. Ask potential customers direct questions to find out their attitudes and needs.
Highlight the benefits. State the benefits of your offer directly.
Speak in plain language. When presenting your product, do not use highly specialized terms.
Let's get direct answers. Answer direct questions from potential customers clearly and to the point.
Lead the business to purchase. Directly invite the customer to place an order.
Do not leave the customer after the purchase. Check how satisfied the customer is with the purchase. If necessary, educate them on how to use your product in the best possible way.
As you can see, the basic principles are simple. They are aimed at understanding the real needs of the client and the subsequent maximum satisfaction of these needs.
The salient point was that clever ways to lure customers, flashy presentations, tactics based on the customer's fears, and even the use of humor were not as important to sales effectiveness. Do not understand what is sex offender lookup, learn more by clicking on the link.
USE THE BASICS OF MARKETING
Get back to basics. Concentrate your energy on the main principles of successful marketing.
Watch. Get up, go outside and watch real consumers use your product or service. Note what made them feel better and what caused them disappointment.
Ask to find out. Write a 21-point list of how (in your opinion) customers are using your product correctly and incorrectly. Then rate how confident you are about each of these items on a scale of 0 to 100% (100% means that the item is completely true). Pick the seven things you're least sure about and poll your customers to find out how things work in real life.
Highlight the benefits. Analyze your offer and find out the benefits of each of its characteristics or features that are indicated in your advertisement or marketing message.
Speak in plain language. Explain your sentence so that even a fifth grader can understand it.
Let's get direct answers. Write down the questions your customers ask most frequently. Then try to answer them as directly as possible.
Lead the business to purchase. Take three customers who are currently "considering" your offer and politely but directly invite them to make an order (purchase).
Do not leave the customer after the purchase. Call twelve customers who have recently bought your product and ask if they need help or advice on how to use your product.