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Archives

Recent Entries

AI in Market Research: Faster, Smarter, Better

by philomath research December 4, 2025

Market research is evolving, and AI is leading the change. Today, businesses need quick, accurate insights to stay ahead — and traditional manual research methods are no longer fast enough. AI helps improve data collection, analysis, and decision-making across the research process. 1. F...
Primary Market Research to Shape Pricing in Emerging Markets

by philomath research October 1, 2025

Have you ever launched a product in a new country only to find that your “premium” tag echoes empty shelves, or consumers balk at what seems obvious pricing to you? What if you discover that cutting costs doesn’t move volumes—or worse, degrades brand perception in ways you di...
Hyper-Segmented Research Drove 40% Growth in FMCG

by philomath research September 25, 2025

A Philomath Research case study — practical, evidence-based, and replicable 1. Why hyper-segmentation matters for niche FMCG brands FMCG is crowded, low-attention, and fast-moving. For niche brands — whether functional snacks, clean-beauty minis, or regionally-flavoured condiments &mda...
Decoding Unspoken Truth with Implicit Qualitative Market Resear

by philomath research August 28, 2025

Have you ever picked a product off the shelf and thought, “I’m not sure why, but this feels right”?Or chosen one ad over another—even though both had the same message? These moments are not random. They are rooted in subconscious consumer behavior—decisions made i...
Agile B2B Research: Smarter Strategy in Volatile Times

by philomath research August 26, 2025

In volatile markets, agile B2B market research enables companies like Philomath to generate rapid insights through iterative market analysis and real-time data feedback, leading to smarter, faster, and more adaptive strategies. Instead of waiting months for static reports, organizations can test ass...

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