I think it's like anyone who has their own business. corset style bra They were working for someone else to start with, and mine I was working in the corporate end and in marketing and worked my way up the corporate ladder to the top, and when I got to the top I realised it wasn't just about what I loved it was about politics and everything else that comes with it. And that wasn't me.
So I ended up on the beach thinking I'm corset style bra gonna have a change of life and I'm gonna become a personal trainer and all these things. Then I realised that's not what I wanted to do, I wanted to do marketing. But by that stage the industry I worked in, technology, had evolved, and I actually was undervalued ... couldn't get a job ... or I was overqualified in other industries.
At that time I used to wear a womens bikinis sale certain style of swimwear, and one day went to the shops, couldn't buy it. Very disappointed. Decided this can't be that hard, I'll make it myself. So hence that's what I did. And then I made it for friends, and then from there I thought, hang on, if you can't buy this in stores I'll go to the retail stores and sell it. At that point retail said who the heck are you and who would buy this and no one buys this and go away. And I did, and I went back to my home and built myself a website and went to a bookstore and bought an e-commerce software solution and built that and then started selling it direct to consumers, customers.
From suit underwear there up today, you're talking over $150 million in sales and a business that is now truly global.