When you want to start a business as online casino operator, you can roll the web application to the market in the least possible time with white label casino solutions. The white label casino software comprises all features needed for starting the business and provides both the front-end and back-end features for easy management of business and clients. It comes with a pre-fixed set of features and have all requisite tools that make it easy for the businesses to offer a complete solution to online gamblers.
What to expect in a white label casino
If you sit and note down the features available in white label casino solutions, you can find distinctly demarcated sections like:
- Gaming content: Whenever a gambler visits an online casino site, he browses the collection of games available there. Thus, the experts of white label casino bring into the platform all the games from trending developers like NetEnt, Evolution Gaming, Playtech, Pragmatic Play and so on. The players can choose from slot games, table games or live casino games, fishing, lottery games, poker, etc. The white label casino software also offers sportsbook and esports to provide a one-stop betting solution to online gamblers.
Games collection need to be updated from time to time. So, all updation and maintenance work is carried out by the experts leaving the business owners to focus on branding and advertising activities.
Games section can be divided further into hot games, featured games, bonus buy, bitcoin slots, and so on. Thus, depending upon the market that the casino owner wants to capture or have a share of, the games section is proliferated with suitable options.
- Payment gateways and payment methods: Gambling is the game of money. The players bet money in a hope of big return. So, the transactions need to be seamless and fast so that the gamblers can have a quick access to funds. Apart from alacrity, the gamblers look for safety while making transactions. Thus, the payment gateways are secured through SSL certifications and top encryption methods. It ensures that the gamblers’ personal and financial information is stored in a leak-proof environment.
In addition to providing safe payment methods, there needs to be a buffet of payment methods to offer. With the advent of technology and popularity of online transactions, the platforms need to be studded with payment methods to fulfill the expectations of varying types of gamblers. In the complete white label casino solutions, the business owners can select the option that offers them payment options that complements their users’ needs most efficiently. So, you can find bank transfer, cryptocurrency, e-wallets like Neteller, Skrill, Help2pay, Eeziepay, etc. in the white label casino software.
- Customer support: The gamblers need to contact customer support for many reasons. Sometimes, they need to add another payment method which can be done by writing an email to the support team. At others, they may need to share screenshot of the transaction to claim a bonus. The customer support feature in white label casino software is present in the form of live chat, messaging solutions like WeChat, Telegram, WhatsApp, etc. The feature of phone and email is also provided in the pre-designed white label software for casino business.
- Language and currency: The players may be comfortable in interacting in various languages. They access the casino site from various locations of the world and expect it to behave as per a local provider. Thus, the language selection feature is another important part of a white label casino software. You can expect languages like Spanish, French, Malay, Thai, Vietnamese, English and others included in the language feature.
Similarly, the players may be interested in using currency which works in their part of the world. Accordingly, the currency selection feature is provided in the software.
- Back-end support: In the white label casino solutions, the business owner finds complete help for running the business smoothly. They are provided with analytics to find how the website is being perceived and whether it is meeting customer expectations or not. The reporting of operations, management of accounts, automated bonus adjustment, KYC verification support, etc. allow the business owners to manage the customers efficiently and collectively help create an enjoyable player experience.
- Affiliate system: Online casinos run affiliate programs too. A lot of statistics are generated in this system which the casino owners need to set the eyes on. Commission pay-out management, rewards, affiliate link and code generation and terms and conditions are included in the white label casino solutions. As a result, the business is able to reward the players who brought traffic to the website and helped boost their business figures.
- Responsible gambling: Self-exclusion feature allows the gamblers to keep their activities within sane limits. The automated self-exclusion and manual counterpart can be found in the whit label casino and this helps the businesses earn a good reputation.
- Customer profiling support: The sophisticated white label casinos have advanced player segmentation feature. It allows the businesses to offer personalized bonus offers and jackpot opportunities and to find out eligibility of the players for cash rewards and prize money of tournaments.
- Content management system: The players want the gambling interface to be sleek and easily navigable. The casino owners can create a better experience with the help of graphics, menu and overall de-cluttered look. White label casino offers the arrangements for the same.
The popularity of white label casino is on rise also due to the fact that it comes with a gambling license. Thus, easy setting up, and low start-up cost solves the dilemma for the prospective online casino owners.
To sum up,
White label casinos take the hard work and time-consuming processes from the business development phase. The casino software providers reduce the business owners’ work to branding and marketing, and take up all responsibilities related to technical aspects of running an online casino. So, when you need a fast to roll solution, but are ready to share revenues with the service provider, white label casino can be your pick.