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    The Microsoft MB-220 exam covers the following topics:

    • Manage Customer Journeys (10-15%)

      The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.

    • Manage Webinars & Events (5-10%)

      This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.

    • Configure Marketing Applications (20-25%)

      The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.

    • Manage Segments and Lists (5-10%)

      Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.

    • Manage Leads, Contacts, & Accounts (10-15%)

      Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

    Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions (Q119-Q124):

    NEW QUESTION # 119
    You are a marketing professional.
    You have created a marketing form and want content items to automatically fill in for the customer.
    What is a valid form for prefill?

    • A. Journey Form
    • B. Subscription Center Form
    • C. Survey Form
    • D. Pre-fill Form

    Answer: B

    Explanation:
    Explanation
    References:
    https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill


    NEW QUESTION # 120
    You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other
    countries/regions and you need to translate one of your English surveys into French.
    Which step should you take to translate the survey so that all of your existing segments and journeys remain
    intact?

    • A. Set the form to multilingual, add French, and then translate the labels.
    • B. Create a branched survey that asks the language preference. Then, display the appropriate translated
      section.
    • C. Update the existing survey, and translate the labels to French.
    • D. Clone the survey, and translate all labels to French.

    Answer: A

    Explanation:
    Reference:
    https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey


    NEW QUESTION # 121
    You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.
    You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso's Sales team.
    The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.
    What should you do to achieve this goal?

    • A. 1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.
      2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
      "Send Survey" button on the Lead record.
    • B. 1. Click on "Enable Customer Voice on Sales Hub".
      2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
      "Send Survey" button on the Lead record.
    • C. 1. Install the "Send Customer Voice survey from Dynamics 365 app" in the Sales Hub app.
      2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
      "Send Survey" button on the Lead record.
    • D. 1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.
      2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

    Answer: D

    Explanation:
    Reference:
    https://docs.microsoft.com/en-us/dynamics365/customer-voice/send-survey-from-dynamics-365


    NEW QUESTION # 122

    You are a marketing administrator who is training a new marketer.
    As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
    Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all.
    You may need to drag the split bar between panes or scroll to view the content.
    NOTE: Each correct selection is worth one point.

    Answer:

    Explanation:

    Explanation

    Reference:
    https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms


    NEW QUESTION # 123
    Your company is interested in gaining additional insight into customer journeys.
    You have been tasked with analyzing contacts insights.
    From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for
    contacts and lead? (Choose three.) Each correct answer presents a complete solution.
    NOTE: Each correct selection is worth one point.

    • A. Web interactions
    • B. Survey interactions
    • C. Event interactions
    • D. Appointment interactions
    • E. Telephone interactions

    Answer: A,B,C

    Explanation:
    Explanation
    References:
    https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories


    NEW QUESTION # 124
    ......

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