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Real Estate Social Selling

  • According to data from faisal hills payment plan,  92% of the merchantings of housing have been started with internet searches.

    The Millennial generation, already 66% of first-time home buyers, and 99% of them, are looking for property information on the Internet ,

    The 86% of home buyers indicate they consume video like of ichs town islamabad to know the area in which they want to live or home environment that interests them.

    With these data, it is evident the need to have an active online presence, for companies to carry out a digital transformation of commercial teams, to serve the digital consumer.

    If we also think of other types of clients in the real estate sector, such as owners and investors , who have other patterns of behavior, but who also use social networks, especially those with professional profiles, online commercial activity becomes the most relevant part .

    WHAT IS SOCIAL SELLING?

    Social selling emerges as a methodology, compared to old commercial actions, such as "cold door" calls. Social selling offers a more authentic and personalized approach to selling, especially services.

    It is the development of relationships with private consumers and people who make purchasing decisions in companies, within the sales process.

    Currently, relationships start and develop in virtual places, such as social networks, especially LinkedIn, but also on Twitter and Facebook.

    Of the most recognizable social selling techniques at park view villas

     , we can include:

    • share relevant content,

    • interact directly with buyers and clients,

    • personal branding,

    • Active listening and monitoring of contact activity.

    Consumers have moved to the networks to search for information, ask questions and share shopping experiences.

    Sellers have a great opportunity to reach out to potential customers, if they do so with the ability to positively connect with the right audience.

    It is a necessary activity, since clients have modified our behavior and decision process :

    • we are very informed, we have the data within a few online searches,

    • we are looking for a benchmark in the sector and in the area,

    • we value the opinions of other users,

    • we went to the commercial at a stage very close to the decision: 81% decide to buy before any commercial contact and 80% do not accept cold door calls

    The “social selling” method is related to the Inbound Marketing methodology , since it requires the exercise of defining buyer people , to know the ideal customer, what they need, when and where; in short, to know its context and be prepared to respond at the time and channel that he chooses.

     

    SOCIAL SELLING ACTIONS

    • Attend and share a potential customer's posts on LinkedIn,

    Give sincere “I like you” and comment on a client's social post of university town,

    • Spread a blog post of your company on the networks where your ideal client may be most interested,

    • Track contacts and their profiles on social networks, to prepare a meeting,

    • Take advantage of communications from the company you follow, to endorse their actions and propose related improvements,

    • Point out good practices from your competition, to offer solutions that exceed them.

    4 PHASES OF SOCIAL SELLING

    Social selling leverages social media to build trust, nurture relationships, and ultimately achieve sales goals.

    Social selling uses new ways to interact with those people who spend time on social networks and who have a problem that they need to solve. That problem can be solved with a solution that your company offers.

    The key is to allow people to interact with your brand in the channel they choose, hence the multichannel and, now, omni- channel sales , since the channels communicate, enriching each other with information.

    The phases of social selling are:

    • Prospecting for ideal clients: the basis of any marketing strategy, which involves identifying who are the people to whom we can provide solutions, to whom to direct our offerings, where to find them, know what they are doing and what they are interested in,

    • Social branding : you need to have an identity in online channels, that it be recognized in each social network in which you are present, with a well-defined profile and that allows you to recognize what you do and what problems you solve,

    • establish trust , through offers and generosity in the information, in order to initiate relevant conversations and provide credibility,

    • devirtualization : the sales process does not always start and end in the online environment; Typically, more when the service is offered to meet a need of high economic and sentimental value, such as buying or selling a home, is that offline meetings occur. It is what social selling should promote.

     

    THE 4 BASES OF SOCIAL SELLING

    1. BUILD TRUST

    The ability to demonstrate to potential customers that they can trust you, simmer, being transparent with:

    • your daily activity,

    • the results obtained,

    • the experience you accumulate,

    • specific and qualified knowledge of an activity area and your area.

    Your professional brand needs to be authentic and consistent across all channels, so the recommendation is that you manifest yourself on the networks as you normally are in life, allowing some permeability between your personal and professional activity.

    2. GAIN AUTHORITY

    To build your professional brand, you must first add value to the sector, with relevant data, opinions and information.

    The presence in events, congresses, specialized blogs, participation in blogs of other influencers, the writing of articles that provide valuable information on something concrete, is a way to demonstrate your knowledge and experience.

    3. IT OFFERS CLOSENESS

    Although we are in a business for business (B2B) business, the deals are always made by people. People who need to get out of formality and who demand a personal approach, not aseptic and cold communications, in the third person.

    It is no longer about selling and running away.

    The current economy is based on the continuous customer-supplier relationship, in which you cannot sell smoke or offer something that does not work, because everything is immediately known.

    The emotional side must prevail in conversations with clients, who have the need to know that they are not going to make mistakes and that they have correctly chosen your dialogue with them.

    4. PRESENCE IN CHANNELS

    Every client has their preferred channel to inform themselves, to communicate, to have fun.

    Sometimes everything is mixed, sometimes it is clearer where to carry out each activity.

    There are those who like to jump from one to another, there are those who prefer to stay in it.

    Therefore, there is no other solution than to have an active presence in those channels in which we can interact and converse with the ideal clients, so that, at the moment in which they decide, we can respond to their needs.

    Social Selling Index, Linkedin tool

    In conclusion, Social Selling is based on starting conversations with your ideal clients, in the right context (place, time, circumstance), that allow progress in the development of a solution to their problems, needs and / or desires.

     

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