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Best Real Estate Advertisement Alternative Network - 7Search PP

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    When it comes to purchasing real estate, many people think it’s all about the location. But if you’re a real estate investor, there’s nothing more important than your business relationships and connections. While location is certainly an important factor, networking is even more so. Here are 12 tips for making the most out of real estate networking.

     

    Tips for Making the Most of Real Estate Networking

    1. Join a REIA (Real Estate Investors Association)
    2. Optimize Your LinkedIn Profile
    3. Publish a Book on Amazon
    4. Follow Real Estate Professionals on Social Media
    5. Start a Blog
    6. Start a YouTube Channel
    7. Leverage Your Personal Network
    8. Attend Industry Events
    9. Create a Great Website
    10. Build a Team You Trust
    11. Offer Genuine Value to Others
    12. Learn How to Network Well

    Most people have a common misconception that real estate is “passive income.” However, every real estate investor knows that while properties can produce cash flow, building a portfolio requires hard work. Most of that hard work is involved leveraging the right people: agents, contractors, bankers, and other investors. In order to build a network of reliable people, you have to put in the effort to make these connections.

     

    Why Real Estate Networking is Important

     

    Expanding your circle of contacts can put new opportunities on your radar screen, which you might have otherwise missed. You never know when someone you meet at a seminar or who visits your blog and watches your videos on YouTube will reach out with some information about a good deal. The wider the net you cast, the more fish you will catch.

    When you work in real estate, you are often faced with issues that require expert assistance. You might need a good contractor because your primary contractor is already busy, or a good tax advisor who understands the ins and outs of You could find yourself needing a real estate agent who is familiar with a specific area to help you expand into a lucrative neighborhood. Whatever the case may be, having an established network will help you connect with the right people when you need them most.

     

    Tips for Making the Most of Real Estate Networking

     

    A networking event is not the only opportunity you’ll have to forge new connections and find referrals. Networking opportunities exist in many forms, such as building an online presence through social media, blogging, and creating a quality website. Successful networking involves deepening the connections in your already extant network, offering value to others, and joining local organizations.

     

    1. Join a REIA

     

    With over 40,000 members, the National Real Estate Investors Association is the largest network dedicated to helping out individual investors. You can connect with local investor associations, property owners, landlords, and apartment associations. You will also gain access to range of benefits that will help build your portfolio; annual rebates from Home Depot and discounts from Office Depot, Constant Contact, and 1-800-GOT-JUNK are a few of the perks that come with a membership. REIAs can also be a place to receive continuing education through a mentor, or you can become a mentor yourself.

     

    2. Optimize Your LinkedIn Profile

     

    LinkedIn is the premier social networking venue for professionals. LinkedIn makes it easy to make contacts and form partnerships with others in the industry. It’s your best source for finding real estate agents, mortgage brokers, and entrepreneurs who also act as angel investors. But more than that, LinkedIn is a place where people can find you.

    Optimizing your LinkedIn profile means creating a content-rich, impactful space for potential connections to see your experience and understand your goals. This is a great place to write a captivating description about what you do, along with attaching a link to your website and portfolio.

     

    3. Publish a Book

     

    Publishing a book is an often-overlooked strategy that can do wonders for building your network. You may be put off by the idea of writing a book, but the truth is, you don’t have to write it all by yourself. You can partner with a qualified ghostwriter for much of the work. By creating a simple word document that contains the narrative of your expertise, you have something to distribute on Amazon. Millions of readers are consuming digital content on Amazon, and by releasing a short e-book about your story and/or experience, you are creating an engaging link to your website and building trust with potential members of your network.

     

    4. Follow Real Estate Professionals on Social Media

     

    Many real estate agents are tapping into the power of social media. Popular websites like Facebook and Instagram are so visually focused, it’s a great place to showcase property listings to potential buyers and real estate investors. Social media venues can also be a great place to find brokers and discover available local real estate investment opportunities. A real estate broker is a good connection to have in your network because they are often very aware of the housing market and key market trends.

     

    5. Start a Blog

     

    Blogging is a great way to build your network. If you have a good blog, Google will literally deliver new people to your digital doorstep. Certain platforms, such as WordPress, can help you optimize your content, so it appears higher up in Google search results. When you create high quality content around real estate topics, people searching about that topic will see your name in the search results.

    If you don’t feel comfortable with your writing, you can hire a ghostwriter to help convert your expertise into an article that’s informative and easy to read. Keep in mind that a big part of crafting successful web content is to tailor it to the people you wish to attract.

     

    6. Start a YouTube Channel

     

    YouTube is a great platform for building your network. You don’t have to have a professional recording studio to upload content—you can literally just do it from your phone. Of course, if you can hire someone to record and edit quality video content, that’s even better. But viewers will appreciate your content if it’s interesting, so don’t be afraid to simply talk on camera and share your experiences.

     

    7. Leverage Your Personal Network

     

    As you develop your networking strategies, be sure to focus on your personal network of family, friends, and coworkers. As a real estate investor, your business hours are not just from 9:00 in the morning to 5:00 in the afternoon. You can meet a valuable connection anywhere, at any time. This includes family gatherings, a party, a walk in the park, or even at a PTA meeting. Make sure you always have business cards on hand to give you to potential members of your network.

     

    8. Attend Industry Events

     

    Industry events, seminars, and get-togethers are a great place to network with buyers and sellers—and many other types of real estate professionals. For starters, people in the real estate industry will congregate at these events, giving you an opportunity to network face-to-face, which is the best and most impactful form of networking.

     

    9. Create a Great Website

     

    Having your own website is essential when building your network. Your website represents you and helps make a strong first impression when visitors land on your home page. You want to reel them in and convert curious visitors into real estate clients, partners, or referrals. Having a well-designed, eye-catching site that displays your expertise and your portfolio will build trust within your network and make it more enticing for others.

     

    10. Build a Team You Trust

     

    While expanding your network is important, it’s also essential to maintain a core team of people you can trust. You want to partner with a good contractor, mortgage banker, property manager, as well as have a trustworthy pool of investors. Other professionals, such as brokers and real estate agents, can focus on the nuts and bolts of your investing strategy, while you focus on the bigger picture. Without a force of talented people helping manage and grow your portfolio, you run the risk of falling short and missing out on opportunities that present themselves.

     

Comments

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