Pinterest is a powerful platform for bloggers to drive traffic to their websites. In fact, according to a study by Tailwind, Pinterest is the second-largest source of traffic for blogs, after Google.
One of the best ways to use Pinterest to grow your blog traffic is by creating video pins. Video pins are more engaging than static pins, and they're more likely to be shared and pinned by other users.
In this blog post, we'll show you how to create video pins for your blog that will help you build traffic and grow your audience.
1. Create high-quality videos
The first step to creating effective video pins is to create high-quality videos. This means using good lighting, sound, and editing. You should also make sure that your videos are relevant to your blog content.
If you don't have the time or resources to create your own videos, you can also use stock videos or videos from YouTube. However, make sure that you choose videos that are high-quality and that fit with your brand.
2. Use eye-catching images
The thumbnail image for your video pin is just as important as the video itself. It's the first thing people will see when they're scrolling through their Pinterest feed, so it needs to be eye-catching and relevant to your video.
When choosing an image for your thumbnail, make sure that it's high-resolution and that it accurately represents your video. You should also use clear and concise text to describe your video.
3. Use relevant keywords
When you're creating your video pin, be sure to use relevant keywords. This will help people find your pin when they're searching for content on Pinterest.
You can use the Pinterest Keyword Planner to help you find the right keywords. The Keyword Planner will show you how often people are searching for certain keywords, as well as how competitive those keywords are.
4. Promote your video pins
Once you've created your video pins, you need to promote them so that people will see them. You can do this by sharing them on social media, pinning them to your boards, and using Pinterest advertising.
Social media is a great way to get the word out about your video pins. When you share your pins on social media, be sure to include a link to your blog post so that people can read more about your content. Also Check download video pinterest
Pinning your video pins to your boards is another great way to promote them. When you pin a video pin to a board, it will be seen by all of the people who follow that board.
Pinterest advertising is a great way to reach a wider audience with your video pins. When you use Pinterest advertising, you can target your ads to specific demographics and interests.
5. Track your results
It's important to track the results of your video pins so that you can see what's working and what's not. You can track your results using the Pinterest Analytics dashboard.
The Pinterest Analytics dashboard will show you how many people have seen your video pins, how many people have clicked on your pins, and how many people have visited your website from Pinterest.
Conclusion
By following these tips, you can create video pins that will help you build traffic and grow your audience on Pinterest. So what are you waiting for? Start creating video pins today!