The downstream of the UHF RFID industry chain is all kinds of application end users and integrators. Although from the perspective of the technology industry chain, the application is the downstream, but the application is the source of demand and the final buyer of the closed loop of the whole industry chain. It can be seen that the downstream of the industry chain is in a crucial position in the whole industry chain.
Generally speaking, it can be divided into general market and customized market. The general and customized concepts here are a relative concept, because the UHF RFID market is mainly to B and to g, and each project has different needs. From a certain point of view, UHF RFID belongs to the customized market. In order to better analyze the UHF RFID market, this book divides it into general and customized applications.
1. General market
General purpose market refers to the large number of applications of UHF RFID in some fields, and the demand similarity of such applications is relatively high, and the degree of replication is also relatively high. Typical applications are shoe and clothing brands, retail supermarkets, aviation, logistics express and library management. In such scenarios, UHF RFID tags are used as consumables, so the consumption is very large and the price sensitivity of tags is relatively high.
On the whole, for the retail scene of shoes and clothing, the popularity of foreign brands for UHF RFID tag is much higher than that of domestic brands. Foreign brand stores are all over the world, and fashion fast-moving products have high requirements for commodity liquidity. The use of RFID tags can greatly improve the efficiency of product circulation management and have obvious economic benefits. In addition, the management concept of foreign brands has a high degree of recognition for new technologies, and has relatively sufficient cash flow investment.
At present, air baggage labels are also being popularized. In China, Daxing airport has begun to use RFID tags. It is expected that more airlines and airports will popularize RFID tags in the future.
Logistics scenario is a domestic market worth looking forward to. It is understood that in 2019, the number of logistics parcels used in China exceeded 60billion, accounting for more than half of the global parcels. However, the use of UHF RFID in logistics packages has not been popularized, and further development is needed. The main difficulty is that the profit level of this industry is too low, and the use of passive RFID tags will consume a lot of profits.
Industrial chain application is also a field where RFID usage is relatively concentrated. In the domestic market, the consumption of high-frequency and ultra-high frequency tags is relatively large. Among them, the growth rate and popularity of UHF exceed that of high-frequency applications.
2. Customized Market
Customized market refers to a market where the demand is relatively less concentrated, and the environment used has customized requirements for the performance and shape of labels and readers. Even for customers of the same type, there is a greater degree of customization. Typical applications include electric power, railway, industry, washing, cards and so on.
This kind of market cannot be compared with the general market in terms of the proportion of label consumption, but this kind of market can have better prices and maintain good profits. For RFID product solution enterprises, the customized market can accommodate more players, making the whole RFID market more abundant and prosperous.
Another important player in the UHF RFID industry chain is the integrator. RFID end users are mainly to B and to g. the direct suppliers of these end users are more traditional. As a sub module, RFID products are generally directly connected to integrators. After integration, they need to form a complete large project and integrate it into the needs of end users.